| Main Board • adidas Drives Branding Across All Screens_4514 |
| 30.04.2012, 06:27 - lihuan2681 - Rank 3 - 33 Beiträge
,. ????? adidas Drives Branding Across All Screens adidas launched an all in campaign to create build awareness, brand preference and digital noise among American Kidsimages/smileys/biggrin.gif[/SMILE]ovahaTofibu]. With the help of Carat and Google, adidas created dynamic creatives highlighting US sports and entertainment. They ran across TV and YouTube on PCs and mobile. The campaign produced these results: The YouTube Masthead ad resulted in a 1,.,400+% lift in brand response conversions (site visits and searches for the Adidas brand on Google and YouTube). Categories:Retail,Cross Media,Mobile,Build Brand Awareness,Engage Your Audience,Reach Target Consumers Delta Air Lines tapped into a key insight - that their high value customer is always on-the-go. ...Preview this Case Study Groundbreaking cross screen research helps reveal the full branding benefits of advertising beyond just TV. This case ...Preview this Case Study "People who saw the video on four screens almost always had more positive opinions about the car ...Read on NYTimes.coAdidas behaviorm "The data show that during the workday users are searching from their computers and they use smartphones ...Read on Google Mobile Ads Blog From communication device to our most personal computer mobile technology now connects us not just to ...Read on Think Quarterly The smartphone revolution has touched every corner of the world,., and that in turn is changing how ...Explore |